Clean Label Initiative
In alignment with the company’s continuous improvement process and to better align our products with consumer trends, in 2014 the company’s retail products divisions began working on a project to simplify the ingredient statements of its products through the removal or replacement of ingredients, while still delivering great-tasting items that consumers expect.
A cross-functional team consisting of R&D, marketing, regulatory affairs and packaging meets regularly to discuss project priorities and progress. The team began working on reformulations in 2014, and we will report our progress on this project in future corporate responsibility reports.
In addition to this effort, the team has also announced the development and implementation of a fast facts nutrition panel, which will highlight nutritional benefits of products. Hormel® Compleats® microwave meals will be the first product line to feature the new panel in 2015.